Received this email today. Thought that the content was quite interesting.
"Today we announced a number of structural changes to the Indian Motorcycle business in Australia & New Zealand, including a change to our distribution model that will see us transition from our company-owned dealerships in Melbourne, Sydney, Brisbane & Perth to a greater number of independently-owned dealerships over the course of 2020.
You can read the announcement here. indian-motorcycle-press-release-jan-2020.pdf
Built by a team committed to nurturing and establishing Indian Motorcycle’s presence in Australia, these dealerships have provided a premium offering that puts customers at the heart of the experience. Today, the Indian Motorcycle brand is now entrenched in the Australian market as a successful and growing innovative brand. We are immensely proud of all that has been accomplished within these dealerships. Our dealership teams have told the Indian Motorcycle story beautifully and have positioned the brand for many years of growth and prosperity.We are focused on two priorities: taking care of our staff and our customers. We will be communicating directly with customers regarding our specific plans in each location as soon as all details are finalised, but want to share few main points today on this decision and the benefits we believe it will provide to our customers:
Indian Motorcycle has big and bold plans in Australia and New Zealand, which include continued innovation and product development, as well as amplifying our efforts to engage and connect with our riders.
We plan to double the size of the Indian Motorcycle dealer network over the coming 12-24 months, which means we’ll have far greater coverage, support and accessibility for our customers.
We plan to expand our independent network the right way, with the right people, who will represent the values of Indian Motorcycle and provide you with the service you need and deserve.
It will be business as usual at our company-owned stores in the interim as we bring new dealer partners on board and we anticipate no interruption to sales or service as we transition to independently-owned dealers.
We are working closely with the staff in our company-owned dealerships to ensure they are looked after under all circumstances and retained within the Indian Motorcycle family wherever possible.
We will keep you all updated as this transition continues over coming months."
Interesting on a number of fronts.
Firstly the change in the thought process of indian Australia to change to an independently dealer owned model.
secondly the suggestion that the company owned dealerships will have to look after their staff - which suggests that maybe the company owned dealerships are no longer going to be supported (this is supposition of course).
This should increase the competitiveness of the product - what that means long term is unclear but more dealers will certainly mean more options for the consumer.
The migration of the model to an independent dealer model will take Indian more into the same type of model as HD.
I (for one) think that this is a good thing and can only strengthen the Indian brand.
Current: RoadMaster (ebony and ivory)
Highett Victoria Australia